Gloria Higuera
Strategy and execution. From idea to product.
I connect people, ideas, and technology to make things happen. With clarity, intention, and a lot of creativity.
× AI and me ×
I don't just use AI. I put it to work.
AI is my dev team, my analyst, and my second opinion. I use it to build complete products, not just text.
View certificate ↗I build product
Apps and websites end to end with Claude Code, Supabase, and Cloudflare. This site included.
Strategy and analysis
I use Claude to research markets, organize information, and make decisions faster.
Brand and content
Naming, copy, and identity for my projects, in Spanish and English.
Infrastructure
Domains, DNS, hosting, and deployments. The technical side almost nobody wants to touch.
Operations
Projects and teams organized in Comuna, Asana, and Google Workspace.
Certification
AI for Everyone, DeepLearning.AI on Coursera, 2025.
My tools
Claude
Strategy, analysis, and writing
Claude Code
App and website development
Supabase
Databases, auth, and backend
Cloudflare
Hosting, DNS, and deployments
GitHub
Code and version control
Domains
Registration and management
Canva
Design and brand assets
Comuna
Project management, built at figalo
Asana
Project and team management
Google Workspace
Email, docs, and collaboration
Office 365
Excel, Word, and PowerPoint
× Trajectory ×
How I got here.
Engineering, corporate tech, a startup from zero to acquisition, and now my own projects.
Business and IT Engineering
Tec de Monterrey + CUHK, Hong Kong
Academic exchange at The Chinese University of Hong Kong.
Technical Writer
Oracle de México, Guadalajara
Documented the TimesTen in memory database. Learned to communicate complex technology with clarity. In English.
Global IT Standards Analyst
CEMEX, Monterrey
Researched and evaluated technology tools to define the global IT strategy of one of the world's largest companies.
Administrative Director and HRBP
GOFARMA / Farmalisto, Monterrey and LatAm
Cofounded GOFARMA and took it from zero to acquisition by Farmalisto. 7 years building: HR, treasury, operations, culture, vendors, communications.
Own ventures
figalo.mx · vetty.mx · talentu.work
Three projects, three worlds: creative tech, animal health, and human talent. Building from vision to execution, with AI throughout.
What I can do
Tools
Business and product
Operations and finance
People
How I work
Languages
★ Women Pro 2022 ↗
Recognized as a women leader in technology and business in Mexico. PRO Network Magazine.
× Press ×
What's been said.
Recognition
GOFARMA acquisition
Interviews and mentions
PRO Network
Gofarma: the Monterrey home delivery pharmacy reaching all of Mexico
PRO Network · Video
Gofarma: the Monterrey home delivery pharmacy reaching all of Mexico
Mexico Business · Interview
Sales Channels Transform During the Pandemic
Mexico Business
Digital Consultation and Medication at Home
Mexico Business
The Panorama of a Healthcare Startup in Mexico
Mexico Business
Drug Sales Growth Propels Expansion, Tech
Quadratín Oaxaca
Gofarma offers safe and reliable deliveries
PRO Network
Enlace selects 15 northern region companies to become benchmarks
× Current projects ×
What I'm building now.
Three different bets, same DNA: technology with purpose, intentional execution, and a lot of energy.
figalo.mx
Cofounder · Strategy and Brand
Creative technology studio. We build digital products, brand strategies, and experiences that connect with people.
Visit →
vetty.mx
Founder · Strategy and Operations
Veterinary directory connecting pet owners with the animal health services they need. Because animals deserve the best too.
Visit →
talentu.work
Founder · Strategy and Product
Human talent management platform. We connect companies with the right talent in a smarter way.
Visit →× Outside of work ×
Beyond work.
Hobbies
Bass guitar
Learning to play bass. Music as a practice of patience and rhythm.
Reading
Usually a good novel, and every now and then a business or psychology book.
Sonorecias
↗A podcast with damelimonada where we talk about life, work, learning, and everything that inspires us.
Padel and Tennis
Sport, movement, healthy competition. I play for fun, started at 35.
What drives me
Animals don't have a voice of their own and I can't ignore that. Animal rescue and welfare are my passion, and one of the biggest reasons I keep working: the more I build, the more I can give back.
That's also where vetty.mx came from: animals deserve easy access to veterinary care.
× CV ×
Download my CV.
Experience, projects, skills, and education in one document.
× Contact ×
Let's talk.
If you have a project, an idea, or just want to connect, write to me.
Connect on LinkedIn ↗